ComfortDelGro Digital Campaigns
Promo gifs for ComfortDelGro marketing campaigns
ComfortDelgro Taxi was trying out digital advertising, and testing market response to promo codes. For the first three campaigns, we developed GIF key visuals to grab more eyeballs and increase take-up rate. User response was excellent – promo code utilisation stood between 80% and 90% across the campaigns, far exceeding the client's expectations.